The Good Side is an insight, strategy and creative studio. We unpack cultural complexity and set fresh directions. We give trusted guidance in changing times. We humanise audiences and navigate issues.

The Good Side Productions

UK film & documentary production company, working globally.

Connect with audiences in ways that feel human, emotionally resonant and culturally intelligent.

Whether you’re driving urgent action or building a lasting presence, our films are crafted to cut through - so your brand, campaign or cause speaks to the people who matter.

Crafted campaign-ready films that work across every platform - built to perform, not just look pretty.

With audience insight and strategic thinking baked into production, we help brands, broadcasters and social causes turn purpose into measurable momentum.

What We Make

Each project is crafted for maximum creative and strategic impact – built not just to be seen, but to spark conversations and drive outcomes.

Feature - length documentaries
Cinematic stories that inspire change and reach global audiences.
See our documentary work in the Out Laws trailer
Short and micro -documentaries
Flexible storytelling formats that work for campaigns, education, and impact.
See our short documentary work for Global Witness
Branded content
From documentary style films to explainer videos - we tell authentic stories that connect audiences with brands.
See our branded content work in our film for Movember
Campaign films
Creative storytelling meets social impact film production, designed to persuade and mobilise.
See our campaign films for Royal Commonwealth Society
Digital - first series

Tailored for social media - from YouTube to TikTok to streamers, in multiple versions for multiple platforms.
See our digital first series for Celebration Day
Audience insight films
Transform research into powerful films that clarify strategy, inspire teams, and bring audiences to life.
See our audience insight films for NCS
Let’s create films that move people
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Our Values

01

Creative Integrity

Authenticity is our foundation. We honor each brand's unique essence through thoughtful, meticulously crafted design. Integrity ensures timeless relevance, resonating with audiences.

02

Strategic Clarity

Insight illuminates our creative path. Logic and art converge to solve complex challenges, forge meaningful connections and drive measurable business impact.

03

Collaborative Spirit

Partnerships thrive on trust, openness and mutual growth. United with clients, we navigate digital landscapes, overcome obstacles and celebrate successes.

04

Innovation

Pioneering digital frontiers, we propel brands forward. Expertise, curiosity and visionary thinking elevate experiences, inspire loyalty and fuel sustained growth.

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"This film was instrumental in bringing our report data to life in an emotionally engaging way for our audiences. The report launch event, where we screened the film, has led to promising funding and partnership conversations for Movember. Being able to showcase the research insights through Will’s powerful personal story in a way that was authentic and sensitively navigated by TGS team was essential for this impact."

Sarah Sternberg
Director, Global Reimagining Masculinities Initiative, Movember Foundation

"Strategic litigation is a complex, often technical tool for achieving social change. But Out Laws tells the personal story, in a powerful and moving way. It humanises a legal process. It communicates via the heart, not the head."

Alex Farrow
CEO of Kaleidoscope Trust

"We have worked with The Good Side Productions for over five years and their work has been instrumental in engaging new donors and sensitising audiences. They are an authentic partner for us, and their commitment to purpose through the feature documentary, Out Laws, is a potential gamechanger."

Emma Eastwood
Head of Strategic Communications - The Human Dignity Trust

Awards